Upflowy aims for business expansion in U.S. market with $4Mn funding
Category: #business  By Pranali Mehta  Date: 2022-02-22
  • share
  • Twitter
  • Facebook
  • LinkedIn
Upflowy aims for business expansion in U.S. market with $4Mn funding

The software company aims to transform its visitors into customers with optimized web experiences

French drag and drop tool developer, Upflowy has reportedly raised $4 million in funding, taking its valuation above $5 million.

The latest funding round led by San Francisco’s venture capital fund -Counterpart Ventures was the VC fund’s first deal inked in Australia since its inception in 2018.

With the fresh capital influx, Upflowy will sustain fast-paced growth followed by expansion of business in the U.S.

As a part of the deal, Counterpart will lend its expertise in B2B SaaS (Software as a Service) products, which will drive customer acquisition for Upflowy.

Speculations have it that the oversubscribed funding round remarkably drew attention from all over the world, witnessing the return of all pre-seed investors including Black Nova, Global Founders Capital, Antler and Tidal.

Considering the substantial response, Upflowy will strengthen and expand its Australian and U.S. teams to meet the surging demand from a consistently widening customer base.

Patrick Eggen, Co-founder and General Partner at Counterpart Ventures, renounced the current need of modern organizations for zero-complexity, no-code solutions, which can eliminate friction occurring between data collection and customer experience.

According to Eggen, the existing market is stacked with gawky solutions that depend on engineers for developing web experiences, which hampers scope for testing and improvement.

The recent funding makes sense for both parties, since Upflowy is uniquely positioned to reassess their market goals, allowing teams to design web experiences based on consumer needs and demands.

As of now, Upflowy fosters innovations associated with building on-boarding flows and engaging sign-up. It also encourages efforts to optimize sales lead funnels to solidify the foundation platform for enhancing conversion rates.

Moreover, the software company’s step-by-step data collection method ensures a much efficient and improved visualization and understanding of customer drop off, opening avenues for experimentation and optimization.

Essentially, Upflowy’s platform enables marketers to maintain user engagement and activity, and successfully serves more than hundreds of businesses with tools to optimize web experiences.

 Source Credit: https://www.globenewswire.com/news-release/2022/02/22/2388835/0/en/Upflowy-Raises-4M-to-Optimize-Web-Experiences-Turning-Visitors-Into-Customers.html

 

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

UK’s hopes on Hydrogen-based energy can cost 70% more than gas
UK’s hopes on Hydrogen-based energy can cost 70% more than gas
By Pranali Mehta

British ministers’ plans to put energy expectations on hydrogen can reportedly double the cost of heating a home compared to natural gas by the end of the decade, as per research. The top energy analyst Cornwall Insight claims that using hyd...

Britain’s poor may pay half of their disposable income on energy bills
Britain’s poor may pay half of their disposable income on energy bills
By Pranali Mehta

Britain's poorest families are reportedly at risk of paying over half of their disposable income on electricity and gas bills this winter, despite the administration's guarantee on energy price, as per a report. Even with the assistance fr...

US senator Manchin issues energy bill to speed up federal power projects
US senator Manchin issues energy bill to speed up federal power projects
By Pranali Mehta

US senator Joe Manchin has reportedly issued an energy permitting bill to accelerate the clean energy and fossil fuel projects. The bill is anticipated to be part of a resolution that Congress must approve before October 1st to temporarily finance...