Deloitte Takes Over Spatial Access – A Move to Benefit Brand Marketers
Category: #business  By Pranali Mehta  Date: 2020-08-20
  • share
  • Twitter
  • Facebook
  • LinkedIn
Deloitte Takes Over Spatial Access – A Move to Benefit Brand Marketers

Deloitte Touche Tohmatsu India LLP (Deloitte) acquires Spatial Access, an advertising and marketing advisory firm. The acquisition aims to improve the organization’s advisory capabilities and help brands to make an informed decision for advertising and marketing. 

By integrating the expertise by Spatial Access with technological and data analytical skills of Deloitte, the best in class solutions will be derived for organizations. Brand markers can gain detailed insights into consumers and advertising methods to help plan marketing spends.

The COVID-19 pandemic has forced businesses to analyze and revamp their marketing and advertising budgets in view of the changing customer behavior and market disruptions.

Deloitte announced the acquisition amid this hassle to help brands introduce global marketing best practices to revive the ‘future of marketing’. With strategies based on analysis and impact-based performance, brands can get access to insights on improving their Advertising and Marketing (A&M) expense.

Media and Entertainment Industry Lead, Risk Advisory and Partner at Deloitte, Chandrashekar Mantha, stated that Deloitte reinforces its base in the advertising and marketing advisory space by helping clients to improve their marketing spends. He further added that the attempt is to help brands face the business challenges by implementing value-added, technical solutions across the A&M value chain.

Meenakshi Menon, Founder of Spatial Access also expressed her excitement about working with Deloitte. She stated that Spatial Access has an insiders’ view of the industry and understands the organizations’ challenges of advertising and marketing. To scale up the impact of marketing through the technological and analytical skills of Deloitte, this proposition will provide a holistic solution to complement the larger platform and improve value to our stakeholders, she further added.

The fragility of media and marketing can be demonstrated with the present state of consumption. Hence, businesses should utilize the power of domain knowledge and technology to get a deeper insight into evolving customer needs while ensuring that the investments deliver the highest possible returns.   

 

Source: https://www.exchange4media.com/announcements-news/deloitte-acquires-spatial-access-106914.html

 

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

National Grid shuts down coal power stations as France raises alarm
National Grid shuts down coal power stations as France raises alarm
By Pranali Mehta

The National Grid has reportedly shut coal plants ordered to fire up on Thursday when the network operator of France raised the alarm about the implications of strike action. Two plants at Drax in Yorkshire as well as one located at West Burton in...

NSW mandates coalminers to set aside 10% of output for domestic users
NSW mandates coalminers to set aside 10% of output for domestic users
By Pranali Mehta

New South Wales, Australia, has reportedly demanded that thermal coal miners must keep aside up to 10% of their production for domestic customers in order to make price cap implications more equal throughout the industry. The decision, which was m...

Fossil fuel companies must cut back CO2 emissions, claim scientists
Fossil fuel companies must cut back CO2 emissions, claim scientists
By Pranali Mehta

A group of scientists have reportedly argued that fossil fuel firms will be required to take back the carbon dioxide released from their goods, giving them direct accountability for restoring the climate. Though widely accepted, the idea that the ...