CDS plans to boost UX strategy, seals buyout deal with SimpleUsability
Category: #business  By Pranali Mehta  Date: 2020-10-05
  • share
  • Twitter
  • Facebook
  • LinkedIn
CDS plans to boost UX strategy, seals buyout deal with SimpleUsability

CDS has reportedly purchased SimpleUsability, the Yorkshire-based behavioral research company helping brands to understand customer needs. Sources claim that this acquisition is all set to broaden the former’s client proposition by means of strengthening its in-house behavioral insight offering, that’ll help deliver an integrated communications solution to its print as well as digital customers.

The deal has been completed for an undisclosed amount. CDS will welcome SimpleUsability’s roster of 35 active clients, team of 15 digital specialists, , and its office space and research lab in Marshalls Mill, Leeds, as per the terms of the sale. The unit in Leeds will continue to remain the brand’s head office.

Mark Gair, the MD (Managing director) at CDS has been quoted to state that SimpleUsability’s takeover is an important part of the company’s ambitious investment program that’ll allow it to add more value to its current and new client portfolio. The acquisition will build upon the core strength that CDS possesses across insight and content services that extends the capability of its in-house teams, Gair said, adding that the COVID-19 crisis has also amply highlighted the fact that user experience and research are very critical for the success of communication projects.

Elaborating further, Gair claimed that until now, CBS used to utilize its partner network to supervise large elements of experience testing and behavioral research so as to deliver an end-to-end solution to clients – which are inclusive of National Policing, Yorkshire Water, the Metropolitan Police, and Social Work England.

The founder of SimpleUsability, Guy Redwood, is reportedly one of the leading figures in the Yorkshire tech community and will on those grounds, remain within the business, lending support to the development of the companies’ joint capabilities.

For the uninitiated, SimpleUsability has a turnover of GBP 850,000 per annum and has a prestigious client roster of Coca Cola, EE, and ASDA. Incidentally, the company has worked with CDS earlier, on numerous projects, since the  last three years.

Source Credits: https://martechseries.com/analytics/behavioral-marketing/cds-acquires-simpleusability-bolster-ux-strategy/

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Twitch can now ban users for improper behavior beyond its platform
Twitch can now ban users for improper behavior beyond its platform
By Pranali Mehta

American live video streaming service Twitch has announced to have expanded its hate & harassment policy beyond its platform in an effort to make it relatively safer. This time the rules cover activities outside the platform such as membership i...

Intel unveils its latest Ice Lake Xeon processor for data centers
Intel unveils its latest Ice Lake Xeon processor for data centers
By Pranali Mehta

At its recent virtual “How Wonderful Gets Done 2021” launch program, U.S. chipmaker Intel Corp. launched its 3rd Gen Intel Xeon Scalable processors that will be dedicated towards edge computing, networking, cloud, and high-performance com...

Gatik, Isuzu North America unite to build self-driving delivery trucks
Gatik, Isuzu North America unite to build self-driving delivery trucks
By Pranali Mehta

Gatik, a Silicon Valley-based self-driving startup, has entered a joint venture agreement with Isuzu North America Corp. to develop autonomous delivery trucks. These vehicles will be utilized by Gatik to serve its retail customers, cited sources with...