BFM partners with Triton Digital to enhance streaming audio content
Category: #business  By Pranali Mehta  Date: 2019-11-13
  • share
  • Twitter
  • Facebook
  • LinkedIn
BFM partners with Triton Digital to enhance streaming audio content

With the penetration of the internet, the demand for podcast have surged significantly across the globe. This growing trend has encouraged companies to partner with potential podcast service providers to enhance their business reach. 

Triton Digital, LLC, a renowned technology and solution provider to a podcast and digital audio industry, announced a similar instance recently as Malaysia’s independent business radio station BFM picked Triton Digital to power monetization, delivery and measurement of its streaming podcast and audio content. 

According to sources, BFM will leverage Triton’s audio streaming network to deliver its online audio content like current affairs and business news, and the Tap Ad Server to insert highly targeted audio ads into their streams. 

In a bid to support monetization goals, BFM will also utilize Triton’s audio SSP and programmatic audio marketplace to make their podcast inventory and audio inventory available to media buyers across the globe through private as well as open marketplace deals. 

In addition to this, BFM will be using Triton’s Webcast Metrics service to get insights of their online listening audience. Moreover, it will leverage Triton’s enterprise Omny Studio management platform to edit, capture and distribute their podcast content. 

Meera Sivasothy, General Manager, BFM, said that Triton offers sophisticated, reliable and flexible audio technology services. To grow and evolve in digital audio segment, the company would be having the support of Triton’s industry-leading technology and experienced team, Meera added. 

Meanwhile, Benjamin Masse, MD, Market Development & Strategy, Triton Digital, said that the company is pleased to offer BFM with the tools they need to monetize, deliver, and measure their digital audio streams. 

Masse added that their firm’s advertising and streaming technology would enable BFM to offer quality and engaging listening experience for their audience, and maximum return on their advertisers. Moreover, Triton’s audience measurement service would aid BFM with insights into where, how, and whom their audio content is being consumed, thereby helping the company generate revenue. 
 

Source Credit - https://www.businesswire.com/news/home/20191112005048/en/BFM-Partners-Triton-Digital-Unrivaled-Delivery-Monetization

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Mytheresa goes public in United States, becomes USD 2.2 billion company
Mytheresa goes public in United States, becomes USD 2.2 billion company
By Pranali Mehta

German online luxury retailer Mytheresa has reportedly secured USD 406.8 million during its initial public offering (IPO) in the United States. The company has now reached a valuation of USD 2.2 billion following the successful IPO. Sources confirme...

EBRD grants €26Mn loan to construct two wind farms in Poland
EBRD grants €26Mn loan to construct two wind farms in Poland
By Pranali Mehta

In a bid to accelerate Poland’s efforts to move to green energy, the European Bank for Reconstruction and Development (EBRD) has reportedly initiated the construction of two new wind farms across the region. In a statement by the bank, the EBR...

Turkey to impose advertisement ban on Twitter, Periscope and Pinterest
Turkey to impose advertisement ban on Twitter, Periscope and Pinterest
By Pranali Mehta

Reportedly, Turkey’s cosmopolitan capital Ankara has enforced a ban on advertisements on social media platforms such as Twitter, Periscope, and Pinterest after failing to appoint a local representative as per the country’s new social medi...