BFM partners with Triton Digital to enhance streaming audio content
Category: #business  By Pranali Mehta  Date: 2019-11-13
  • share
  • Twitter
  • Facebook
  • LinkedIn
BFM partners with Triton Digital to enhance streaming audio content

With the penetration of the internet, the demand for podcast have surged significantly across the globe. This growing trend has encouraged companies to partner with potential podcast service providers to enhance their business reach. 

Triton Digital, LLC, a renowned technology and solution provider to a podcast and digital audio industry, announced a similar instance recently as Malaysia’s independent business radio station BFM picked Triton Digital to power monetization, delivery and measurement of its streaming podcast and audio content. 

According to sources, BFM will leverage Triton’s audio streaming network to deliver its online audio content like current affairs and business news, and the Tap Ad Server to insert highly targeted audio ads into their streams. 

In a bid to support monetization goals, BFM will also utilize Triton’s audio SSP and programmatic audio marketplace to make their podcast inventory and audio inventory available to media buyers across the globe through private as well as open marketplace deals. 

In addition to this, BFM will be using Triton’s Webcast Metrics service to get insights of their online listening audience. Moreover, it will leverage Triton’s enterprise Omny Studio management platform to edit, capture and distribute their podcast content. 

Meera Sivasothy, General Manager, BFM, said that Triton offers sophisticated, reliable and flexible audio technology services. To grow and evolve in digital audio segment, the company would be having the support of Triton’s industry-leading technology and experienced team, Meera added. 

Meanwhile, Benjamin Masse, MD, Market Development & Strategy, Triton Digital, said that the company is pleased to offer BFM with the tools they need to monetize, deliver, and measure their digital audio streams. 

Masse added that their firm’s advertising and streaming technology would enable BFM to offer quality and engaging listening experience for their audience, and maximum return on their advertisers. Moreover, Triton’s audience measurement service would aid BFM with insights into where, how, and whom their audio content is being consumed, thereby helping the company generate revenue. 
 

Source Credit - https://www.businesswire.com/news/home/20191112005048/en/BFM-Partners-Triton-Digital-Unrivaled-Delivery-Monetization

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

WhatsApp to soon allow iOS users to hide online status from everyone
WhatsApp to soon allow iOS users to hide online status from everyone
By Pranali Mehta

WhatsApp, the meta-owned messaging and video calling app, is reportedly working on a feature that will offer iOS users the ability to hide their online status from everyone. As per credible source, the feature is expected to come in its update as it ...

Petrofac collabs with Hitachi over offshore joint grid integration
Petrofac collabs with Hitachi over offshore joint grid integration
By Pranali Mehta

Petrofac, an international energy services company, and Hitachi Energy have recently collaborated to provide a joint grid integration and linked infrastructure for supporting the fast-growing offshore wind market. As per sources, this collaboratio...

Street Lighting Control System Market Size, Share to Generate Lucrative Revenues By 2028
Street Lighting Control System Market Size, Share to Generate Lucrative Revenues By 2028
By Pranali Mehta

The research report on Street Lighting Control System market Added by Market Study Report proposes a comprehensive study on the recent industry trends. In addition, the report presents a detailed abstract of the growth statistics, revenue estimation,...