AT&T TV Now to increase online streaming service price by 30%
Category: #headlines  By Pranali Mehta  Date: 2019-10-21
  • share
  • Twitter
  • Facebook
  • LinkedIn
AT&T TV Now to increase online streaming service price by 30%

In March, AT&T had raised prices on its online-TV platform service, DirectTV Now (now known as AT&T TV Now). However, recently the firm announced yet another price hike on its service for customers using its offerings as well as for new subscribers.

According to reports, AT&T TV Now is rising its prices by as much as 30% starting next month. The company is sending mail to customers regarding the new price hike which makes two options clear, either pay more or cancel its subscription.

Apparently, subscribers who used to pay $50 per month for the AT&T TV Now “Plus” package will now need to pay $65 per month. Whereas “Max” package, now at $70 per month, will cost around $80 per month respectively.

Sources cite that two-price hike in one-year highlights the company’s top priority to gain more margins and reduce the debt load of around $195 billion after the acquisitions of Time Warner and DirecTV. To ease the debt load, the company has retreated from competitive pricing and lose over 2.3 million TV subscribers in the previous year.

As per sources, subscriber exodus which reached around 1 million TV consumers in the 2nd quarter, would accelerate after the price hike. Analysts meanwhile suggest that the company would lose 671,000 TV subscribers in 3rd quarter financial results. However, a hike in price doesn’t apply to customers of AT&T’s U-verse TV And DirecTV.

For the record, AT&T TV Now is a package of Live TV channels streamed online. The company’s currently aims to combine its streaming efforts under a single AT&T TV application. Also, combing the streaming TV platform into the AT&T TV application could provide a more polished experience to its customers.

The entertainment sector has turned more competitive as AT&T TV now is facing tough rivalry from Sling TV, Hulu’s live service, and Google’s YouTube TV. These platforms are also facing competition from online video-on-demand platforms like Amazon Prime and Netflix.

Source Credit - https://9to5mac.com/2019/10/19/att-tv-now-price-increase/

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Twitch can now ban users for improper behavior beyond its platform
Twitch can now ban users for improper behavior beyond its platform
By Pranali Mehta

American live video streaming service Twitch has announced to have expanded its hate & harassment policy beyond its platform in an effort to make it relatively safer. This time the rules cover activities outside the platform such as membership i...

Intel unveils its latest Ice Lake Xeon processor for data centers
Intel unveils its latest Ice Lake Xeon processor for data centers
By Pranali Mehta

At its recent virtual “How Wonderful Gets Done 2021” launch program, U.S. chipmaker Intel Corp. launched its 3rd Gen Intel Xeon Scalable processors that will be dedicated towards edge computing, networking, cloud, and high-performance com...

Gatik, Isuzu North America unite to build self-driving delivery trucks
Gatik, Isuzu North America unite to build self-driving delivery trucks
By Pranali Mehta

Gatik, a Silicon Valley-based self-driving startup, has entered a joint venture agreement with Isuzu North America Corp. to develop autonomous delivery trucks. These vehicles will be utilized by Gatik to serve its retail customers, cited sources with...