The North America & Europe snow blowers market is estimated to grow significantly by 2028 owing to increasing availability of technologically advanced products. Additionally, continuous snowfall in the regions is likely to further support market growth through the forecast timeline.

Recently, companies have been focusing on expanding their product portfolios in order to extend their consumer reach, which has been favorable for the business landscape. For instance, in June 2020, Marcel Boschung Ag, a key provider of trans-seasonal equipment, introduced its fully autonomous street sweeper dubbed the Urban-Sweeper S2.0 driven by WIBOT.

The novel sweeper offers 360° coverage of its surroundings due to a combination of cameras, lidars, mm-wave radars, and GPS antennae. The precise and proficient recognition algorithm enables the sweeper to trace all objects in sight concurrently. The electric sweeper also creates minimal noise pollution, which makes them ideal for extended use. With its level 5 certification and autonomous wake-up and parking, the sweeper can operate in both closed areas and public streets.

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In another instance, in September 2020, Ariens, a snow blower expert, introduced the Ariens S18 Snowblower. The novel snow blower combines the power of the company’s previous snow blowers in a compact design, which makes it easy to store and operate. The S18 is lightweight and simple to use and leverages a revolutionary paddle mechanism to clean the pavement. The S18 claims to be suitable for small jobs for dealing with 1-8 inches of snow.

The North America & Europe snow blowers market has been segmented on the basis of power, product, and region. Based on power, the North America & Europe snow blowers market has further been divided into electric, cordless, and gas. The cordless sub-segment is anticipated to witness robust growth by 2028, registering a CAGR of approximately 5.5% though the forecast period.

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In terms of product, the North America & Europe snow blowers market has been segregated into single, two, and three. The two sub-segment was the largest segment in 2021 with a market share of approximately 49% and is speculated to progress at a robust pace over 2022-2028. In 2021, the three sub-segment held nearly 15% market share and is slated to witness notable growth through the review period.

From the regional point of view, the North America snow blowers market accounted for about 40% of the overall industry revenue in 2021 and is set to amass substantial gains by the end of 2028. Meanwhile, the Europe snow blowers market is estimated to grow over at a CAGR of more than 5.9% over the review period to reach a sizable valuation by 2028.