The increasing investment in automotive production, technological advancements, and introduction of sustainably produced materials is poised to fuel the automotive seat covers market size over the coming years. Today, the global automotive industry is driven by a range of factors that are surging complexity as well as influencing the economic options that are available to automobile manufacturers.

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Likewise, Liberalization has made the national markets progressively globalized. This has further given companies a chance to expand into new markets and gain a competitive edge. However, it also tends to pose a threat of new market players leading to high competition. The market is further driven by digitalization, and advancements in technologies and new innovations.

Car seat covers are considered an important aspect of vehicle interiors and are also responsible for providing enhanced comfort to the passengers. The main function of automotive seat covers is to protect the seat from spoilage. The covers basically protect the seat from numerous problems which contribute to the breakdown of the cloth and leather or any other material used for making the seat. Additionally, an aesthetically beautiful seat cover would immediately convert the interior design of an old car to a luxurious one.

In the present scenario, consumers are majorly opting for automotive seat covers that are largely made from biodegradable and environmentally sustainable materials. As per EPA (Environmental Protection Agency), in 2017, nearly 16.9 tons of textiles were produced in the U.S., with only 15.2% recycled. Considering the growing demand, numerous market players are also focusing on improving their product portfolios by frequently innovating novel solutions.

Citing an instance, in February 2020, Audi, a German-based automobile manufacturer, reportedly unveiled the new Audi A3 with sustainable interior concept. In fact, seat material made from secondary raw material are being utilized for the very first time in the 4th generation of the Audi A3. Approximately 89% of the textile used comprises of recycled PET bottles, which are turned into yarn in an elaborate procedure. This further meets the same quality standards in terms of look and feel as standard textile upholstery.

The automotive seat covers market is bifurcated in terms of material, vehicle, distribution channel, and regional landscape.

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From a regional frame of reference, the LATAM market will grow with the CAGR of around 5.5% through the forthcoming time period owing to increasing investment in automotive production. Factors such as increased household spending, easy access to vehicle financing, and robust economic growth across UAE are likely to drive the automotive industry over the coming time period.

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