The Latin America video conferencing market is foreseen to gain significant traction by 2027 attributable to increasing penetration of smartphones & affordable internet connection across LATAM.

The video conferencing market players are employing lucrative strategies to capitalize on emerging market trends, which has augmented the overall business outlook. For instance, in June 2021, Zoom Video Communications, Inc., the video conferencing giant, announced the acquisition of Kites GmbH, a real-time machine translation (MT) solutions provider.

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The video conferencing market to witness steady growth due to rapid technological advancements and innovations in cloud computing, virtual reality (VR), and AI to improve video conferencing services. Video conferencing has also enabled remote treatment delivery for patients who are unable to visit medical centers for treatment. Moreover, video conferencing has facilitated consultation services amidst growing mental health challenges, which have been amplified due to the pandemic.

With respect to type, the video conferencing market has been bifurcated into telepresence, room-based, and desktop. The video conferencing industry form the telepresence segment is anticipated to witness robust growth through the forecast period. Rising demand for high-quality virtual meetings is likely to boost segmental expansion over the following years.

Video conferencing has become an indispensable part of communication since the COVID-19 outbreak as offices, schools, universities, and various other services relied on it to operate remotely during the pandemic. In an effort to contain and prevent the spread of the novel coronavirus, governments around the world imposed stringent lockdown restrictions and advised social distancing, thereby forcing people to carry out their social and work-related engagements online.

The video conferencing market is expected to record substantial growth by 2027 due to rising prevalence of the work-from-home and online learning trends across the globe.

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The video conferencing market has been categorized on the basis of application, component, type, and region. In terms of component, the market has further been divided into service (managed and professional), hardware (peripheral devices, multipoint control unit (MCU), and codecs), and software (cloud and on-premise). Under hardware, the multipoint control unit (MCU) segment is projected to amass notable gains over the study timeline owing to mounting demand for multi-point functionality.

The deal was intended to enhance Zoom's machine translation feature to facilitate the inclusion of multi-language translation capabilities for Zoom users. With the acquisition, Zoom aimed to connect people irrespective of languages and geographical locations as well as to promote efficiency and productivity of meetings.

On the basis of application, the video conferencing market has been segmented into government, corporate enterprise, healthcare, and education. The education segment is speculated to showcase optimistic growth over the review timeframe on account of the COVID-19 pandemic-induced demand for online classes worldwide.

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