Europe recreational vehicle market is projected to observe noteworthy growth over the predicted timeframe. This growth can be contributed to the integration of advanced solutions like smart devices and high-speed connectivity in RVs. Manufacturers are providing innovative features and appliances that enhance their product’s functionality. Burgeoning demand for semi-autonomous vehicles equipped with advanced solutions could strengthen the demand for RVs in Europe.

Increasing constraints in effective international trade owing to rising restrictions on cross-border business and geopolitical tensions could adversely impact the growth of both the recreational vehicle industry and the automobile sector. Factors like shortage of critical components, labor, and raw materials could massively hinder production capabilities of automotive companies.

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Meanwhile, rampant spread of the COVID-19 virus has dampened the global economic growth, affecting recreational vehicles business. With the imposition of nationwide lockdowns alongside strict instruction by federal authorities to stay indoors to curb the spread of the disease, recreational activities and the tourism sector is seeing a drastic decline in customers. 

Focus on strategic expansion

Through mergers & acquisitions, new product launches, strategic partnerships and business expansion, prominent industry players are looking forward to increasing their market presence. For example, Forest River announced in August 2020 that it will spend USD 3.5 million to expand its business operations in LaGrange and DeKalb counties. The expansion will help the company to increase its XLR Toy Hauler production.

Some of the key players active in the recreational vehicle market are Winnebago Industries, Thor Industries, and REV Recreation Group, GMC motorhome, Cruiser RV, Skyline Corporation, Grand Design RV, Keystone RV, Dutchmen RV.

In a nutshell, implementation of advanced technologies including IoT, automated control systems and electronic sensors in recreational vehicles will play a pivotal role to drive the recreational vehicle market growth.  

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Partial Chapter of the Table of Content

Chapter 4   Competitive Landscape

4.1    Introduction

4.2    Recreational vehicle market share, 2020

4.3    Top players analysis

4.4    Competitive analysis, 2020

Charts & Figures

FIG. 1    Industry segmentation

FIG. 2    Recreational vehicle market size, 2016 – 2027 (USD Million)

FIG. 3    Recreational vehicles market size, 2016 – 2027 (Units)

FIG. 4    Industry ecosystem analysis

FIG. 5    Growth potential analysis

FIG. 6    Porter’s analysis

FIG. 7    PESTEL analysis

FIG. 8    SWOT Analysis, Airstream Inc.

FIG. 9    SWOT Analysis, Bison RV

FIG. 10    SWOT Analysis, Columbia Northwest/ Aliner Inc.

FIG. 11    SWOT Analysis, Crossroads RV

FIG. 12    SWOT Analysis, Cruiser RV

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