Europe off-road tires market share could be worth US$125 billion by 2027. The region is witnessing steady rise in off-road recreational activities such as racing, camping, and forest adventures. The presence of some of the world’s largest automakers will boost the regional demand significantly. Meanwhile, North America and Asia Pacific will record notable growth in the forthcoming years. The demand in these regions will be influenced by increasing adoption of SUVs, AWDs, 4WDs, UTV, and others.

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Tires utilized for off-roading are commonly made of natural rubber, synthetic rubber, carbon black, and fabrics & wire. Among these, carbon black made up around 25% of the worldwide off-road tires market share in terms of revenue in 2020. Suitable for both on-road and off-road applications, it serves as a stabilizing material and is used to produce tread compounds in tires. The high-performance material is known for its impressive heat dissipation and wear-resistant characteristics when mixed with rubber and will experience robust demand in the near future.

Considering the type of vehicle, the SUV segment is projected to hold a notable share of the off-road tires market through 2027. SUV’s have gained massive popularity in the off-highway vehicles sector. This is because SUVs are considered one of the most practical bodies when compared to other similar-sized vehicles. Besides more room, they provide greater customizability and easier ingress and egress. As SUVs gain further popularity among consumers, the demand for off-road tires will surge significantly. 

Off-road tire sales from the secondary/replacement distribution channel could increase at a 7% CAGR in the next few years. This channel is highly preferred by customers to source off-road tires and other automotive parts. To meet the growing market demand and improve buying experience of customers, tire manufacturers are establishing new retail outlets. In April 2021, for instance, CEAT announced it aims to set up over 100 tire retail stores in Tier I and Tier II cities across India. Such initiatives to deliver safe and reliable products to customers will benefit the overall off-road-tires industry outlook.

Bridgestone Corporation, Yokohama Tire Corp., JK Tyre & Industries Ltd., Nokian Heavy Tyres Ltd., and Nortec are some of the prominent names in the off-road tires business. These companies are undertaking various R&D efforts to design more efficient and reliable products. High durability, improved safety, and low rolling resistance are key factors taken into consideration while developing off-road tires. Ongoing advances in material technologies will advance the growth of off-road tires market over 2021-2027.

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Charts & Figures

FIG. 1    Off-road tires market segmentation

FIG. 2    Industry landscape, (Thousand Units) (USD Million), 2014 – 2027

FIG. 3    Industry ecosystem analysis

FIG. 4    Value addition

FIG. 5    Growth potential analysis, 2018

FIG. 6   Off-road tires market Price by material, 2014–2027 (USD/Kilo)

FIG. 7    Price by tire height, 2014–2015 (USD/Tire)

FIG. 8    Price by vehicle, 2014-2027, (USD/Tire)

FIG. 9    Company market share analysis, 2018

FIG. 10    Porter’s analysis

FIG. 11    PESTLE analysis

FIG. 12    Market volume share by material, 2018 & 2027

FIG. 13    Market volume share by tire height, 2018 & 2027

FIG. 14    Market volume share by vehicle, 2018 & 2027

FIG. 15    Market volume share by distribution channel, 2018 & 2027

FIG. 16    Off-road tires market share by region, 2018 & 2027

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