Europe E-commerce Automotive Aftermarket Future Challenges and Industry Growth Outlook by 2021-2027

By Ronak Bora

Europe E-commerce Automotive Aftermarket is poised to grow at more than 14% CAGR through 2026. Today, automotive customers increasingly prefer to purchase automotive accessories and parts from such online platforms. These platforms deliver a convenient solution for customers in search of low-cost parts and enable them to browse through similar products, check reviews, and avail quick delivery at an economical price point. The convenience and ease are among the major factors responsible for increasing e-retail channels in the region, which in turn will accelerate Europe e-commerce automotive aftermarket growth over the forecast period.

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Europe E-commerce Automotive Aftermarket is projected to register a CAGR of around 15% from the direct-to-consumer (D2C) segment. Direct-to-consumer offers custom-made auto parts according to client requirements to suit specific automotive applications. Enhanced communication with the manufacturing company as well as reliability and the assurance of top-notch automotive product quality has propelled segment expansion.

Automotive accessories are divided into exterior and interior. Exterior accessories mainly include mudguard, protective paints & coatings, bumper core, fender liner and hood silencer. Door trim, hardwood floor, door opening trim, rear shelf, tibia pad, luggage trim, headliner, assist trim, floor carpet and seat fabric are some of the major interior automotive accessories. The aftermarket accessories segment is likely to grow significantly owing to increasing affordability of these products as well as availability of warranties.

The B to small B segment is anticipated to record over 14% CAGR over the coming years. Less complexity in purchases, which includes RFQs and quotations, could support this growth. B to small B consumers are mainly equipment suppliers who purchase basic automotive components. Product manufacturers of electronic components and sub-assembly systems are also some important consumers in B to small B distribution.

Firms operating in the region’s automobile sector are focusing on enhancing their global footprint by entering the aftermarket space attracted by superior profit margins. Meanwhile, some major players in the e-commerce automotive aftermarket sector including behemoths like eBay, Bosch, and Amazon are strengthening their market reach by implementing an assortment of growth strategies such as acquisitions and partnerships.

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Partial Chapter of the Table of Content

Chapter 4 Europe E-commerce Automotive Aftermarket, By E-commerce Retail

4.1 Europe e-commerce automotive aftermarket share, by e-commerce retail, 2019 & 2026

4.2 Third party retailers

4.2.1 Market estimates and forecast, 2016 - 2026

4.2.2 Market estimates and forecast, by country, 2016 - 2026

4.3 Direct to customers

4.3.1 Market estimates and forecast, 2016 - 2026

4.3.2 Market estimates and forecast, by country, 2016 - 2026

Charts & Figures

FIG. 1 Europe E-commerce automotive aftermarket 3600 synopsis, 2016 - 2026

FIG. 2 Industry segmentation

FIG. 3 Industry ecosystem analysis

FIG. 4 Payment gateways

FIG. 5 European B2C e-commerce goods & service sales (USD Billion)

FIG. 6 Challenges, practices, and supplier support

FIG. 7 Growth potential analysis, 2019

FIG. 8 Europe E-commerce automotive aftermarket Porter’s analysis

FIG. 9 Company market share analysis, 2019

FIG. 10 PESTEL analysis

FIG. 11 COVID-19 impact on automotive industry

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About Author


Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Technology Magazine and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport....

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