In terms of application, the electronic shelf label market has been segmented into industrial and commercial. Under commercial, the market has further been categorized into non-food retail, hypermarket, supermarket, and others. The non-food retail segment is projected to drive market expansion through the analysis timeline owing to increasing uptake of ESLs in non-food retail stores to ensure fast transactions during peak hours.

The North America electronic shelf label market is anticipated to garner significant gains by 2027. The developed retail & e-commerce sector in the region is slated to propel product demand in the future.

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The LCD ESL segment in electronic shelf label market is speculated to exhibit a solid growth trajectory over the study timeline. The LCD technology offers several features, including enhanced resolution, image sharpness, and reduction in radiation, which is likely to fuel product demand in the coming time period.

The electronic shelf label market has been segregated on the basis of application, product, technology, and region. With respect to product, the market has further been classified into full graphic e-paper ESL, LCD ESL, and segmented e-paper ESL.

The electronic shelf label market is expected to scale substantially by 2027 owing to increasing penetration of ESLs in various industrial applications worldwide.

Notably, growing emphasis of retailers on enhancing customer satisfaction has propelled product uptake in recent years. In addition, mounting adoption of technologically advanced labeling solutions to increase time efficiency and reduce overall operational costs has augmented electronic shelf label market development.

From the technology perspective, the electronic shelf label market has been bifurcated into near field communication (NFC), radio frequency (RF), infrared (IR), and others. The radio frequency (RF) segment is slated to progress at a robust pace through the review period. As their transmission faces no line of sight issue, RF-based ESLs support communication without any interference, which is estimated to impel segmental adoption over the forecast period.

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Furthermore, companies have been employing profitable strategies to gain a competitive edge in the evolving marketplace, which has supported overall market development. For instance, in April 2021, Displaydata Limited, a prominent manufacturer of electronic shelf labels, launched a novel range of four-color e-Paper ESLs as compared to the conventional two-color scheme of black and white. The four-color ESLs have been designed to allow retailers to better communicate their promotional offers to customers in an appealing way.

Electronic shelf labeling solutions offer numerous benefits to store managers as well as customers since they provide real-time in-store display, cost-effective display of promotions and advertisements, and traceability, which ensures reliable information display to increase customer satisfaction.

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