Automotive NVH Materials Market: Rubber Materials Segment Is Expected to Grow Significantly By 2026

By Ronak Bora

On the basis of material, the automotive NVH materials market is categorized into polypropylene, rubber, polyamide, polyurethane, and polyvinyl chloride. Among these, rubber materials are anticipated to record exponential growth, controlling over 32% of the overall volume share by 2026. Rubber materials are renowned for supporting easy sound and vibration absorption capabilities. Moreover, rubber has tremendous processing and dampening properties, making it an ideal Automotive NVH Materials industry.

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Rapid urbanization and demographic changes have led to expansion of retail and e-commerce platforms which require efficient logistics. This in turn has fueled leading the expansion of light commercial vehicle fleets.

Ashok Leyland has claimed that LCVs account for 75% of commercial vehicles sales, globally. Light commercial vehicles segment is estimated to generate a revenue of more than USD 2.9 billion by 2026 for global automotive NVH materials industry, owing to the rising demand for transportation of goods.

Growing automotive consumer expectations in terms of handling, ride and comfort of a vehicle is poised to drive global automotive NVH materials market outlook. NVH denotes the noise, vibration & harshness aspects of a vehicle, which are generated by electrical and mechanical systems by the vehicle contact with road surfaces. In the current times, comfort plays key role in a consumer’s vehicle buying decision and this prompting vehicle manufacturers to continuously improve NVH performance in automobiles.

Federal regulatory bodies like the European Commission have imposed stern regulatory framework to reduce excessive noise produced by automotive. According to these regulations, carmakers are directed to adopt all the required measures during manufacturing to reduce vehicle noise. As a result, car manufacturers have started to adopt new and innovative technologies to improve their vehicle’s NVH performance. Such initiatives could massively drive the demand for NVH materials in automobile sector. The automotive NVH materials market might surpass USD 13 billion by the year 2026.

Europe automotive NVH materials market is also to be driven by stringent regulatory framework established by authorities to minimize the excessive noise of vehicle. In 2014, the European Commission proposed to reduce the noise produced by light commercial vehicles, passenger cars, buses, coaches, trucks and light trucks. The adoption of new regulation was aimed at reducing vehicle noise by around 25%.

On the regional aspect, Asia Pacific is considered to be a promising ground for the automotive NVH material suppliers and manufacturers. The region holds the presence of renowned automobile companies with high production capabilities. This aspect could play a huge role in stimulating the demand for NVH materials.

Taking Japan for instance is one of the most developed countries in Asia with a robust automotive sector. The country houses some of the leading global auto brands like Toyota, Mitsubishi, Nissan, and Honda. Imposition of favorable federal initiatives like subsidies on electric vehicles could massively benefit APAC Automotive NVH Materials Market size.

Prominent industry players like BASF SE, The 3M Company, Vibroacoustic AG, The Dow Chemical Company, Boyd Corporation, ElringKlinger AG, ANAND NVH Products Pvt. Ltd., and Fostek Corporation are constantly working on expanding their production capacity. Diversifying sales & distribution network and initiating multiple research & development activities are some of the business strategies utilized by companies.

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Some Point from Table of Contents;

Chapter 5. Automotive NVH Materials Market, By NVH treatment

5.1.    Automotive NVH materials market NVH treatment insights

5.2.    Absorber

5.2.1. Market estimates and forecast, 2016 – 2026

5.2.2. Market estimates and forecast, by region, 2016 – 2026

5.3.    Insulator

5.3.1. Market estimates and forecast, 2016 – 2026

5.3.2. Market estimates and forecast, by region, 2016 – 2026

5.4.    Absorber & insulator

5.4.1. Market estimates and forecast, 2016 – 2026

5.4.2. Market estimates and forecast, by region, 2016 – 2026

5.5.    Damper

5.5.1. Market estimates and forecast, 2016 – 2026

5.5.2. Market estimates and forecast, by region, 2016 – 2026

Chapter 6. Automotive NVH Materials Market, By Vehicle

6.1.    Automotive NVH materials market vehicle insights

6.2.    Passenger cars

6.2.1. Market estimates and forecast, 2016 – 2026

6.2.2. Market estimates and forecast, by region, 2016 – 2026

6.3.    Light commercial vehicles

6.3.1. Market estimates and forecast, 2016 – 2026

6.3.2. Market estimates and forecast, by region, 2016 – 2026

6.4.    Heavy commercial vehicles

6.4.1. Market estimates and forecast, 2016 – 2026

6.4.2. Market estimates and forecast, by region, 2016 – 2026

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About Author


Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Technology Magazine and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport....

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