Automotive Display Market: Future Trend and Growth Opportunities by 2025
Global automotive display market share is anticipated to witness a massive upscale in revenue in the following years, perhaps attributing to rapid expansion and innovations in the new gen automotive technologies. Ascribing to this, the industry is witnessing an upsurge in the demands for interactive surfaces in the passenger cars, thereby stimulating the business dynamics during 2019-2025.
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The massive infotainment system powered by Blackberry is 49 inches across and is 9.8 inches tall and has sent ripples of anticipation among automotive display market players as it effectively replaces the conventional dashboard with the screen. The steering wheel mounted display is placed directly in front of the driver and thus is an effective extension of the car's UI control. The occupants of the car can access a shared experience with combination of intuitive voice commands and gesture and touch based actions that can be used to interact with the car.
Fueled by the rise of more connected cars, super-sized displays are proving to be an undeniable trend in the automotive world with the display screen becoming the windows to the digital world. At the 2019 CES, Mercedes EQC crossover featured two 10.25-inch displays that formed a free-standing screen by being placed behind a glass surface. While car manufacturers are designing rear view mirrors to double up as image projectors for a rear-facing camera, heads up displays (HUD), that impart valuable information to the driver by projecting images that float on the windshield, are taking the automotive display market by storm.
Ranging from the Mazda3 to the BMW 7 Series, most of the latest car designs are being equipped with advanced HUDs that are a fusion of tech and safety feature. Moreover, car owners do not have to necessarily trade in their old cars to add HUDs to their vehicles as the aftermarket sales for such devices has registered a strong growth trend as well. The head-up automotive display market is set to explode with analysts being of the opinion that it would surpass an appreciable milestone by 2025.
As the demand for such HUDs become more widespread due to advantages like providing additional information, assistance to drivers and entertainment to passengers, others like Continental and Panasonic are also entering the segment with an array of products on offer adding further stimulus to the automotive display market.
Most of the display panels at present are TFT LCD, however the automotive display market is expected to veer towards OLED panels in the coming years due to the freedom of design and flexibility that thin plastic substrates of OLED panels offer. It is also becoming the display material of choice as it has faster response speed, higher contrast ratio and wide-angle higher visibility when compared to LCD.
Owing to the presence of numerous luxury automobile manufacturers along the likes of Jaguar Land Rover, BMW, Porsche, Audi, and Mercedes-Benz, the Europe automotive display industry has been a significant hub for developing and refining the existing automotive display technology. Most of these luxury automotive brands are offering large rear seat entertainment systems and integrated displays to enhance the driving experience. Moreover, the increasing demand for expensive ADAS systems to ensure more comfort, safety, and convenience has been instrumental in uptake of automotive displays in the European countries.
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Some Point from Table of Contents:
Chapter 5. Automotive Display Market, By Screen Size (Revenue, Shipments)
5.1. Key trends in automotive display industry, by screen size
5.2. < 5”
5.2.1. Market estimates and forecast, 2015 - 2025
5.3. 5”-10”
5.3.1. Market estimates and forecast, 2015 - 2025
5.4. >10
5.4.1. Market estimates and forecast, 2015 - 2025
Chapter 6. Automotive Display Market, By Display Technology (Revenue)
6.1. Key trends in automotive display industry, by display technology
6.2. TFT-LCD
6.2.1. Market estimates and forecast, 2015 - 2025
6.3. OLED
6.3.1. Market estimates and forecast, 2015 - 2025
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