Spotify finally introduces a music streaming service in South Korea
Category: #technology  By Pranali Mehta  Date: 2021-02-03
  • share
  • Twitter
  • Facebook
  • LinkedIn
Spotify finally introduces a music streaming service in South Korea

Reportedly, Spotify had initially launched its first K-pop playlist back in 2014, offering the genre worldwide recognition and helping lay the foundation for ushering an era of superstars such as BTS and BLACKPINK. The Swedish-based streaming company is now looking to do the same with the next generation of South Korean artists, as it is making its long-awaited entry into the sixth-largest music market in the world.

Spotify stated that starting South Korean users will have access to over 60 million tracks and more than 4 billion playlists from around the world, including the country's largest music collection, as well as 120 specially selected local playlists, hip-hop, spanning K-pop, punk, indie, soundtracks, new music, and orchestral ballads.

Jeremy Erlich, Spotify’s global co-head of music, mentioned that playlists will play a major role in attracting local subscribers and helping the company compete with well-known streaming competitors, as well as driving music fans away from popular physical formats.

He further added that they are entering as a new player in town and emphasized that they need to win domestically and support the local artists and local culture.

Spotify will exert much of its domestic efforts on the global K-pop phenomenon during the launch, since around 180 billion minutes of K-pop have been downloaded by its listeners, with the share of K-pop listening surging by a whopping 2,000% over the last six years.

According to its third-quarter 2020 fiscal results, Spotify now stands at 320 million monthly active users and 144 million subscribers worldwide and is betting on Korea's largest musical export to expand in popularity as K-pop influences new markets.

Sources confirmed that pricing for premium subscribers will be 10,900 South Korean Won (around USD 9.74) plus VAT per month, and 16,350 South Korean Won (USD 14.62) plus VAT for the duo plan.

Source Credit –

https://www.billboard.com/articles/news/international/9519557/spotify-south-korea-launch-jeremy-erlich

 

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Sun Pharma inks deal to commercialize Winlevi in Canada and the U.S.
Sun Pharma inks deal to commercialize Winlevi in Canada and the U.S.
By Pranali Mehta

Cassiopea S.p.A will be the exclusive supplier, as per the new agreement. Sun Pharma’s share price grew by 1.06% to 9.43 USD following the announcement. Sun Pharmaceutical Industries Limited announced to have signed an agreement with Cassi...

Facebook’s cloud gaming services launched for iPhone and iPad users
Facebook’s cloud gaming services launched for iPhone and iPad users
By Pranali Mehta

Users from Mexico, Canada, and the United States can now stream Facebook Games on Apple devices. Facebook Games has more than 1.5 million active users per month and is currently offering 25 cloud-streamed games. American social media giant Face...

Clubhouse ends invite-only access; now open for all iOS, Android users
Clubhouse ends invite-only access; now open for all iOS, Android users
By Pranali Mehta

The audio chat forum Clubhouse recently ended its invitation-only mode and opened its virtual rooms for all users. The waitlist system has been removed and anyone using iOS or Android smartphones can join the chat now. The founders Rohan Seth and Pa...