Harley Davidson to make LiveWire a standalone electric motorcycle brand
Category: #headlines  By Pranali Mehta  Date: 2021-05-12
  • share
  • Twitter
  • Facebook
  • LinkedIn
Harley Davidson to make LiveWire a standalone electric motorcycle brand

Harley Davidson Inc. is reportedly planning to make its electric motorcycle LiveWire as a standalone brand with an independent logo and identity.

The American motorcycle manufacturer has declared July 8th as the official launch date for LiveWire’s first electric motorcycle and will publicly debut the bike the following day during the International Motorcycle Show.

For those unaware, Harley Davidson had revealed the LiveWire back in 2018 with a price tag of USD 29,799 settling it as a premium motorcycle. The production began in 2019 with some teething issues that further led to a brief glitch of charging-related problems.

Bike dealers too seemed to have had a hard time selling these motorcycles since it was relatively expensive, cited sources with relevant information. 

LiveWire will leverage Harley Davidson’s technology, engineering expertise, supply chain setup, and global transportation facility. The EV brand is expected to be sold at independent showrooms starting in California, with virtual headquarters in Silicon Valley and Milwaukee.

It is also worth mentioning that Harley Davidson has emerged as a prominent entity in the motorcycle space, although it has witnessed some sluggish sales for a while. The company reported a 24% drop in annual turnover in 2020 as compared to the previous year.

The economic slowdown caused by the COVID-19 pandemic can be considered as one of the major reasons for this downfall, sources claimed. Harley Davidson has also laid off 700 employees globally as a part of its recovery plan deemed as ‘The Rewire’.

Additionally, the motorcycle manufacturer has reportedly introduced a five-year plan lately called ‘The HardWire’ which includes making significant investments in the electric vehicle market.

Reflecting on its electrification efforts, Harley Davidson has recently launched the Serial 1 Cycle e-bicycles at USD 5,000, which have a maximum speed of 28 mph.

Source Credits-

https://techcrunch.com/2021/05/10/harley-davidson-spins-out-livewire-into-a-standalone-electric-motorcycle-brand/

  • share
  • Twitter
  • Facebook
  • LinkedIn

About Author

Pranali Mehta

Pranali Mehta    

Pranali Mehta boasts of over three years of experience as a content writer. Having completed her graduation in chemical engineering, she worked as safety & environment associate in a chemical company for a year. Harnessing her passion for writing however, Pranali deci...

Read More >>

More News By Pranali Mehta

Indian fintech startup Clear secures USD 75 million in Series C funding
Indian fintech startup Clear secures USD 75 million in Series C funding
By Pranali Mehta

Clear (earlier known as ClearTax) has reportedly secured USD 75 million in a Series C funding round, which was led by Kora Capital. The latest funding round also saw participation from global fintech giant Stripe, Think Investments, Alua Capital, and...

CredAble bags USD 30 Mn Series B funding to expand product portfolio
CredAble bags USD 30 Mn Series B funding to expand product portfolio
By Pranali Mehta

Financing company CredAble recently raised USD 30 million in Series B funding to further develop its platform for providing working capital solutions especially for small businesses and developing innovative debt capital products for corporates and f...

FourKites launches new AI-based Dynamic ETA® for Ocean Shipping
FourKites launches new AI-based Dynamic ETA® for Ocean Shipping
By Pranali Mehta

FourKites, one of the world's leading real-time supply chain prominence platforms, has introduced an innovative industry-first AI-powered Dynamic ETA® for Ocean, as part of its Dynamic OceanSM contribution. As per sources, the new addition o...